ABOUT US

What is FertileGirl?





We hear plenty about what to expect when we’re expecting. But what about what to expect when we’re expecting...and expecting...and expecting?

FertileGirl founder Allison and her husband Jonathan think it’s time to start talking. After many rounds of medications, procedures, and negative pregnancy tests, they went back to basics. Allison focused on managing her stress, exercising more, and eating healthier, even making her own snack bars after researching the best nutrients for women trying to conceive. She also stopped shying away from the F word: fertility. Allison shared her story with other women, heard their stories, and along the way, decided to turn her own journey into a company that encourages women to support each other, and to take control of what they can control during the pre-pregnancy period--their nutrition. FertileGirl is committed to real talk, which is why we don’t shy away from telling you what is in our products and more importantly what’s not. They won’t replace prenatal vitamins or your doctor’s advice, but they are formulated with superfoods to give your body extra support. We’re focused on giving you the good stuff--plant-based protein, omega 3s, calcium, and iron while free from gluten, soy, and GMOs.

Allison and Jonathan’s story has a happy ending: they’re expecting twins in spring of 2017 after a successful round of in-vitro fertilization coupled with her healthy lifestyle choices. The FertileGirl story, however, is just beginning...and you’re a big part of it. Let’s commit to changing the conversation from isolating, confusing, and stressful to one that is hopeful, rewarding, and empowering.

Let’s commit to changing the conversation from isolating, confusing, and stressful to one that is hopeful, rewarding, and empowering.

OUR ADVISORY BOARD





ADVISOR

Brian LevineMD

Dr. Brian Levine is the founding partner and practice director of CCRM New York. He is a board-eligible reproductive endocrinology and infertility specialist and is board-certified in obstetrics and gynecology. He attended NYU School of Medicine where he currently serves as a member of the Board of Trustees, completed his residency in Obstetrics and Gynecology at NewYork Presbyterian Hospital – Columbia University Medical Center and then completed his fellowship in reproductive endocrinology and infertility at NewYork Presbyterian Hospital – Weill Cornell Medical College.

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ADVISOR

Tracy LockwoodMS, RD, CDN

Tracy is a registered dietitian-nutritionist in New York City. She has her own private practice, Tracy Lockwood Nutrition and meets with clients virtually or in person. She received her Bachelor's Degree in Nutritional Sciences from the University of Wisconsin-Madison and received her Master’s Degree in Clinical Nutrition from New York University. Tracy specializes in weight management, pre-conception nutrition, gastrointestinal disorders, eating disorders as well as pediatrics.

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ADVISOR

Sarah RuevenMS, RD, CDN

Sarah is a New York City-based registered dietitian-nutritionist with a Masters in Clinical Nutrition and Dietetics from New York University. She is the founder of Rooted Wellness, a private practice which provides wellness counseling and support to women from preconception through early parenthood.

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ADVISOR

Angela LeL.Ac., FABORM

Angela Le is a leading integrative reproductive health expert, acupuncturist and founder of Fifth Avenue Fertility Wellness in New York City, as well as one of the first holistic practitioners in the country to focus exclusively on fertility. For over 16 years, she has dedicated her practice to support, treat and empower thousands of women. Respected and trusted by the leading reproductive endocrinologists throughout the country, she works in collaboration with both physicians and patients to provide an integrative perspective and create a personalized experience directed at the best possible conditions for conception.

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ADVISOR

Leyla BilaliRN, BSN

Leyla is an experienced New York City-based fertility nurse and soon-to-be fertility consultant. She currently works directly for the medical director at RMA of NY serving patients from all over the world. She received a B.S. in biology from Emory University and a B.S. in nursing from Columbia University. Leyla hones in on providing personalized care, intimacy, in depth education and endless encouragement for her fertility patients. She will be sharing her compassion and knowledge via her concierge fertility consulting business coming soon.

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ADVISOR

Lindsay LibenLCSW

Lindsay is a New York-based licensed clinical psychotherapist. She has a private practice specializing in infertility, anxiety, depression and women's issues.

We hear plenty about what to expect when we’re expecting. But what about what to expect when we’re expecting...and expecting...and expecting?

MY PERSONAL JOURNEY



When my husband and I got married, we couldn’t wait to start our family. After many months, our excitement gave way to anxiety. We filled our calendar with diagnostic tests, acupuncture sessions, and appointments for intrauterine insemination, and, finally, in-vitro fertilization And...nothing.

Technology and medication were failing my body and making me sick, so after a ton of research we tried something different: IVF coupled with a diet of plant-based protein, healthy fats, and superfoods. I even made my own snack bars to ensure I was getting all of the right nutrients that I needed. When my first pregnancy ended in early miscarriage, I was devastated—but somehow still hopeful.

Newly encouraged, I doubled down my efforts. I realized that I had to mother myself before I could mother my child. So I took long walks. I did yoga. I continued eating healthy. And I stopped treating fertility like a big secret and started talking--to friends, specialists anyone that would listen. When I did a third cycle of IVF, I got pregnant again—and this time, went on to have a healthy pregnancy. We had twin boys in April 2017, but I’m not done sharing my story. The technology available to help women conceive is amazing—but my body wasn’t receptive until I brought myself into balance. So I decided to help other women do the same, turning my story into a pre-pregnancy nutrition company that embraces the F word, no stigma.

Here’s the reality: one in eight couples struggle with conceiving a child, but you’d never know it—because no one talks about the different paths women take on their own pre-pregnancy journeys. FertileGirl is here to empower you to talk—not whisper—about fertility. It’s here to inspire diet and healthy lifestyle choices that support women during the pre-pregnancy period.

And if you need someone to share a bar (and a vent session) with, I’m here.




Allison describes herself as a fellow fertility sister. She’s worked with experts in fertility and nutrtition to channel her personal fertility journey into a pre-pregnancy nutrition company that embraces the F word, no stigma. Allison’s prior work experience is in the financial services industry, working for seven years at J.P. Morgan’s Corporate & Investment Bank. She holds a Bachelor of Applied Science from the University of Pennsylvania’s School of Engineering and Applied Science.